A collection of SEO consultant case studies spanning GEO case studies in AI Overviews and LLM citations, AEO case studies in featured snippets and voice results, and traditional organic growth work — real client numbers, not projections.
Dubai, UAE (Remote) · Jan 2020 – Dec 2021
A global eSIM marketplace needed to capture high-intent transactional searches across multiple regions while AI answer engines were starting to reshape how travelers searched for connectivity products.
121% YoY impression growth to 8.6M, 143K organic clicks, and a 35% improvement in average ranking position — establishing the marketplace as one of the earliest brands optimized for generative search.
Client of Stan Ventures · Mar 2024 – Present
Norsteel needed to build domain trust and authority in a competitive commercial construction niche where rankings were plateaued.
A 20% increase in organic rankings, delivered as part of a wider white-label SEO, AEO and GEO program run across the client's portfolio.
Client of Stan Ventures · Mar 2024 – Present
Two very different multi-location businesses — a healthcare services network and a pizza franchise — both needed consistent, accurate local visibility across dozens of physical locations.
A repeatable, enterprise-scale local SEO system that keeps every location competitive in "near me" and map-pack search — without manual, one-off work per site.
Client of WebFX · Feb 2016 – Apr 2018
A commercial eCommerce retailer needed to rank for extremely high-volume, high-competition transactional keywords in the trailer industry.
Grew organic traffic to 87K monthly visits (~$40.5K in estimated traffic value), ranking top 3 for "trailers for sale" (50K monthly searches) and "used trailers for sale" (11K monthly searches).
Beyond the featured work above, recent and past engagements span SaaS, education, eCommerce and enterprise analytics:
Results vary by industry and starting point, but the case studies above show the realistic range: AI Overview impression growth in the triple digits, ranking-position improvements of 30%+ and organic traffic gains in the tens of thousands of monthly visits, typically building over one to two quarters.
These engagements span eCommerce marketplaces, commercial construction, healthcare services, franchise/multi-location retail, education and enterprise analytics — the GEO and AEO principles apply across all of them, though the tactics are tailored to each industry.
Figures come from Google Search Console, Google Analytics and rank-tracking tools used directly on each engagement, covering metrics like AI Overview impressions, organic clicks, average ranking position and monthly organic traffic.
Yes. Several of the case studies above were delivered as a white-label partner to agencies such as Stan Ventures and WebFX, alongside direct engagements with brands like MobiMatter.
The GEO and AEO work is built on durable technical and content foundations — entity signals, structured data and crawlability — rather than short-term tactics, so gains are designed to compound and hold rather than fade after a campaign ends.