Case studies

Challenge

A global eSIM marketplace needed to capture high-intent transactional searches across multiple regions while AI answer engines were starting to reshape how travelers searched for connectivity products.

Approach

• Led internationalization and technical SEO strategy across regional markets
• Engineered a Generative Engine Optimization (GEO) strategy specifically for Google AI Overviews
• Aligned content with entity signals and LLM-driven search behavior rather than keyword density alone

Result

121% YoY impression growth to 8.6M, 143K organic clicks, and a 35% improvement in average ranking position — establishing the marketplace as one of the earliest brands optimized for generative search.

Challenge

Norsteel needed to build domain trust and authority in a competitive commercial construction niche where rankings were plateaued.

Approach

• Ran a targeted, high-authority link-building and outreach campaign
• Paired authority signals with on-page and structured-data improvements
• Reported rankings, AI visibility and organic-traffic movement on a recurring cadence

Result

A 20% increase in organic rankings, delivered as part of a wider white-label SEO, AEO and GEO program run across the client's portfolio.

Challenge

Two very different multi-location businesses — a healthcare services network and a pizza franchise — both needed consistent, accurate local visibility across dozens of physical locations.

Approach

• Managed Google Business Profile, geo-targeted landing pages and location-level citations
• Oversaw listing accuracy and structured local content across 20+ ConnectTheDoc locations
• Scaled the same playbook across Mountain Mike's Pizza's franchise footprint

Result

A repeatable, enterprise-scale local SEO system that keeps every location competitive in "near me" and map-pack search — without manual, one-off work per site.

Challenge

A commercial eCommerce retailer needed to rank for extremely high-volume, high-competition transactional keywords in the trailer industry.

Approach

• Technical SEO and Core Web Vitals improvements to support scale
• Keyword research and content positioning around commercial buying intent
• Ongoing authority building through backlink acquisition

Result

Grew organic traffic to 87K monthly visits (~$40.5K in estimated traffic value), ranking top 3 for "trailers for sale" (50K monthly searches) and "used trailers for sale" (11K monthly searches).