Notes on AEO, GEO and technical SEO — how AI answer engines pick what to cite, and what that means for how you build and structure content.
Schema Markup
Quick answer: Schema markup does not guarantee AI citations, and Google says no special schema is required for AI Overviews. But Organization,…
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robots.txt for AI bots
Quick answer: To configure robots.txt for AI crawlers, add a separate User-agent group for each bot (GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot) with…
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A few years ago, “ranking” meant one thing: getting your page onto the first page of Google. Today, millions of people skip…
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A business owner in Bengaluru hires an SEO freelancer after seeing a polished portfolio. Six months later, traffic is flat and her…
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A founder in Pune asks ChatGPT for the best vendors in her category and sees three competitors named. Her own brand is…
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AEO Expert in India
TLDR: A good AEO expert in India can show proof of AI citations, understands entity SEO and schema, shares real case studies,…
Read article →A few years ago, getting found online meant ranking on Google and hoping for a click. Today, a growing share of people…
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Ask a friend in Dublin, Cork or Galway how they found their last plumber, accountant or restaurant, and the answer is changing.…
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Google Ads Guide
Quick answer: Google Ads is Google’s pay-per-click (PPC) advertising platform. You bid on keywords, and your ads appear on Google Search, YouTube,…
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