The person behind the strategy.

I'm Abhishek Aggarwal — an SEO consultant and AI SEO specialist working as an AEO & GEO consultant for brands that want to be cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews, not just ranked on the Google SERP. My focus is Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO): entity-driven, machine-readable content built for how AI systems actually read and cite the web.

I engineered the GEO strategy behind a 121% YoY impression growth to 8.6M for a global eSIM marketplace, and have scaled multiple client properties into six-figure monthly organic traffic. That's backed by a deep technical SEO and web-analytics foundation across SaaS, eCommerce, healthcare, legal and B2B marketplaces — with a strong track record in white-label, multi-client agency delivery.

Core expertise

Search & AI visibility, end to end.

Search & AI Visibility

SEO Strategy · Technical SEO · Entity SEO · Knowledge Graph Optimization · AEO · GEO · LLM Visibility · AI Overviews Optimization · Conversational & Zero-Click Search

AI Infrastructure & Crawlability

AI crawler accessibility (GPTBot, ClaudeBot, PerplexityBot) · robots.txt & llms.txt configuration · structured data for LLM parsing · machine-readable content

Content & Conversion

Content architecture · cluster & funnel content · keyword mapping · conversion rate optimization (CRO)

Authority & Structured Data

Link building & outreach · schema & structured data · featured snippet / SERP optimization

Career

16 years across analytics and search.

Senior SEO Lead — SEO, AEO & GEO Strategy

Stan Ventures · Mar 2024 – Present

Own SEO, AEO and GEO strategy end to end across a multi-client, white-label delivery model; primary point of contact for 10 client accounts including Norsteel Buildings, ConnectTheDoc and Mountain Mike's Pizza.

SEO Specialist — AI Search, AEO & GEO

VetResources, Australia · Jan 2022 – Jan 2024

Architected semantic, AI-first site structures for the Australian RTO & VET sector and enterprise eCommerce, building entity-driven content frameworks and knowledge-graph relationships.

SEO Specialist — AI Search, AEO & GEO

MobiMatter, Dubai (Remote) · Jan 2020 – Dec 2021

Engineered a GEO strategy for Google AI Overviews driving 121% YoY impression growth to 8.6M for a global eSIM marketplace.

Search Engine Optimization Specialist

CommentSold · Jan 2019 – Dec 2019

SEO strategy for video commerce, live selling and link-in-bio platforms, including #1 rankings in the shoppable-video and social-selling sectors.

Senior SEO Expert — Contract

Neil Patel Digital India · May 2018 – Aug 2019

Delivered #1 rankings for Klay Preschool's core keywords, growing organic traffic to 35.7K monthly visits.

Search Engine Optimization Specialist — Contract

WebFX · Feb 2016 – Apr 2018

Grew TrailerSuperstore.com to 87K monthly organic visits, ranking top 3 for high-volume commercial keywords.

Web Analytics Specialist

IBM · Feb 2010 – Jan 2016

Built and maintained systems for web analytics, digital advertising and online sales reporting, including the Google Analytics 360 Suite rollout for AXA France.

Tools & certifications

Platforms I work in daily.

AhrefsSEMrushSurfer SEO Screaming FrogGoogle Search ConsoleGA4 Looker StudioMicrosoft ClarityHotjar WordPressWebflowHubSpot ChatGPTClaudeGeminiPerplexity

B.Tech, Computer Science Engineering

CGPA 8.10/10 (Grade A)

Certifications

Advanced Digital Transformation Specialization (IIM Ahmedabad, 2024) · Content Marketing, SEO II & Inbound Certifications (HubSpot Academy) · On-Page & Technical SEO (Semrush Academy) · Google Analytics Certification

Let's talk about your visibility

Book a free consultation — I'll reply within one business day.

FAQs

Common questions about Abhishek.

01 Who is Abhishek Aggarwal?

Abhishek Aggarwal is a freelance SEO consultant and AI SEO specialist with 16 years of experience across search and web analytics, now focused on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) for brands that want to be cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews.

02 What does an AEO & GEO consultant actually do?

An AEO & GEO consultant builds the entity-driven, machine-readable content and technical foundations — structured data, crawlability for AI bots, semantic content architecture — that help AI systems understand and cite a brand directly in their answers, in addition to ranking it on the traditional SERP.

03 What's the difference between an SEO consultant and an AI SEO specialist?

A traditional SEO consultant is primarily focused on ranking pages in the ten blue links. An AI SEO specialist extends that work to how generative engines and answer engines read, understand and cite a site — entity SEO, knowledge-graph relationships and AI-crawler accessibility included.

04 What industries has Abhishek worked in?

Engagements span eCommerce marketplaces, SaaS, healthcare, legal, education, franchise and multi-location retail, and enterprise analytics — including a 121% YoY AI Overview impression lift for a global eSIM marketplace and #1 rankings for clients like Klay Preschool.

05 Does Abhishek work directly with brands or only through agencies?

Both. Abhishek works directly with brands on GEO and AEO strategy and also delivers white-label SEO, AEO and GEO work for agencies managing multiple client accounts in parallel.