The person behind the strategy.

I'm Abhishek Aggarwal — an AI SEO specialist focused on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), building entity-driven, machine-readable content that earns citations inside ChatGPT, Gemini, Perplexity and Google AI Overviews, not just rankings on the Google SERP.

I engineered the GEO strategy behind a 121% YoY impression growth to 8.6M for a global eSIM marketplace, and have scaled multiple client properties into six-figure monthly organic traffic. That's backed by a deep technical SEO and web-analytics foundation across SaaS, eCommerce, healthcare, legal and B2B marketplaces — with a strong track record in white-label, multi-client agency delivery.

Core expertise

Search & AI visibility, end to end.

Search & AI Visibility

SEO Strategy · Technical SEO · Entity SEO · Knowledge Graph Optimization · AEO · GEO · LLM Visibility · AI Overviews Optimization · Conversational & Zero-Click Search

AI Infrastructure & Crawlability

AI crawler accessibility (GPTBot, ClaudeBot, PerplexityBot) · robots.txt & llms.txt configuration · structured data for LLM parsing · machine-readable content

Content & Conversion

Content architecture · cluster & funnel content · keyword mapping · conversion rate optimization (CRO)

Authority & Structured Data

Link building & outreach · schema & structured data · featured snippet / SERP optimization

Career

16 years across analytics and search.

Senior SEO Lead — SEO, AEO & GEO Strategy

Stan Ventures · Mar 2024 – Present

Own SEO, AEO and GEO strategy end to end across a multi-client, white-label delivery model; primary point of contact for 10 client accounts including Norsteel Buildings, ConnectTheDoc and Mountain Mike's Pizza.

SEO Specialist — AI Search, AEO & GEO

VetResources, Australia · Jan 2022 – Jan 2024

Architected semantic, AI-first site structures for the Australian RTO & VET sector and enterprise eCommerce, building entity-driven content frameworks and knowledge-graph relationships.

SEO Specialist — AI Search, AEO & GEO

MobiMatter, Dubai (Remote) · Jan 2020 – Dec 2021

Engineered a GEO strategy for Google AI Overviews driving 121% YoY impression growth to 8.6M for a global eSIM marketplace.

Search Engine Optimization Specialist

CommentSold · Jan 2019 – Dec 2019

SEO strategy for video commerce, live selling and link-in-bio platforms, including #1 rankings in the shoppable-video and social-selling sectors.

Senior SEO Expert — Contract

Neil Patel Digital India · May 2018 – Aug 2019

Delivered #1 rankings for Klay Preschool's core keywords, growing organic traffic to 35.7K monthly visits.

Search Engine Optimization Specialist — Contract

WebFX · Feb 2016 – Apr 2018

Grew TrailerSuperstore.com to 87K monthly organic visits, ranking top 3 for high-volume commercial keywords.

Web Analytics Specialist

IBM · Feb 2010 – Jan 2016

Built and maintained systems for web analytics, digital advertising and online sales reporting, including the Google Analytics 360 Suite rollout for AXA France.

Tools & certifications

Platforms I work in daily.

AhrefsSEMrushSurfer SEO Screaming FrogGoogle Search ConsoleGA4 Looker StudioMicrosoft ClarityHotjar WordPressWebflowHubSpot ChatGPTClaudeGeminiPerplexity

B.Tech, Computer Science Engineering

CGPA 8.10/10 (Grade A)

Certifications

Advanced Digital Transformation Specialization (IIM Ahmedabad, 2024) · Content Marketing, SEO II & Inbound Certifications (HubSpot Academy) · On-Page & Technical SEO (Semrush Academy) · Google Analytics Certification

Let's talk about your visibility

Book a free consultation — I'll reply within one business day.